⚡ Built for Indian D2C

The intelligence layer for
Indian D2C brands

Setu reads buyer intent in real time, scores COD risk, runs a smarter checkout, and wins back abandoned carts on WhatsApp — all from one tag on your Shopify store.

How it works

Live in three steps

1

Drop in the tag

Paste one setu.js script into your Shopify theme. No code, no rebuild.

2

Setu reads intent

Every scroll, product view and add-to-cart feeds a live intent score per visitor.

3

Convert & recover

High-intent shoppers get nudged; abandoned carts get a WhatsApp recovery automatically.

Talk to your buyer. While they're still buying.

Every other tool waits for your customer to reach checkout before identifying them. By then, 60% have already made up their mind — or left. Setu scores intent from the first page view and triggers a real WhatsApp conversation at the exact moment they're most likely to say yes. Not a popup. Not a retargeting ad. A real conversation, in real time.

👀
Visitor landsAnonymous — just browsing
🔍
Browses productsIntent score climbing in real time
Intent hits 70The buying moment — most likely to convert
💬
Jhilmil appears on WhatsAppA real conversation, exactly on time
The seven layers

Everything your checkout was missing

🧠

Behavioural intent

Real-time intent scoring from on-site behaviour.

🛡️

COD risk engine

Score every order; show prepaid-only when risk is high.

🛒

Smart checkout

OTP, pincode autofill, upsells, coupons — built for India.

💬

WhatsApp recovery

Win back abandoned carts via Vaani automatically.

📊

Merchant dashboard

Sessions, funnels, top products, live event feed.

🤖

AI Copilot

Ask your store data anything, in plain English.

🔌

Integrations

Clarity, Meta, GA4, Razorpay, Shiprocket, MSG91.

Pricing

Plans that scale with you

Starter
₹2,999/mo
+ ₹3,000 one-time setup
  • Up to 10k sessions/mo
  • Intent scoring + widget
  • WhatsApp recovery
  • Dashboard
Get started
Scale
₹14,999/mo
+ ₹7,000 one-time setup
  • 500k+ sessions/mo
  • Everything in Growth
  • Razorpay + Shiprocket
  • AI Copilot dashboard
  • Microsoft Clarity + Meta Pixel sync
  • Custom intent threshold per product
  • Dedicated account manager
Talk to us
Setu + Vaani Bundle
Setu tracks intent. Vaani closes the sale. Automatically.
₹6,999/mo
+ ₹8,000 one-time setup
Save ₹800/mo vs buying separately
  • Everything in Growth
  • Vaani WhatsApp AI agent
  • Automated conversations
  • End-to-end intent → sale
Get started
Trusted by growing brands
ikaaand more coming soon

See Setu on your store

A 20-minute walkthrough on your live storefront.

Book a demo